Opportunity Details
Media Relations Volunteer - Orange County
Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms.
Responsibilities:
- Be on call during shifts to vet and assess media inquiries, share information on smaller incidents, and notify leadership of the need to scale up response.
- Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
- Work with chapter and regional leadership to write and pitch local stories to local media.
- Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
- Write and distribute media advisories and press releases.
- Maintain a list of subject matter experts to speak with the media.
- Maintain a media log of queries, interviews and news stories.
- Create and maintain media lists.
- Protect the reputation of the Red Cross by identifying and assessing potential for harm to the Red Cross brand, misinformation, or information gaps. Work with communications management to develop a strategic approach.
Requirements:
- Spanish speakers needed!
- Flexible and dependent on individual projects and local disaster responses. Time commitment is determined by the needs of the regional communications department. May be 4-12 hours per day during disasters.
- Media relations education and/or experience
- Background in Red Cross response (training provided), branding & messaging
- Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples
- Willingness to comply with current public health and Red Cross policies
- 18 years of age or older
Volunteer Locations available across Orange County, California!
Disaster & Emergency Services
Age Minimum (with Adult): 18+, Minimum Age:18+
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